Tech stack to launch a D2C store in India
March 17, 2025•Amit Sarda

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Digital Storefront/eCommerce Platform
- Shopify: The go-to choice for launching an ecommerce store
- WooCommerce{:target="_blank"}: Free, but consider the hidden costs
Email Marketing
- Klaviyo: Best-in-class behavioral email flows with seamless Shopify integration
- Omnisend: Superior deliverability compared to Klaviyo
- Mailmodo: AMP emails (optimized for Gmail)
- Brevo: Cost-effective solution with integrated CRM
SMS Marketing
- Postscript: Dominates the US market, but questionable for India
- Klaviyo: Ideal for combining email and SMS marketing
Contact Forms
- Formaloo: AI-powered lead capture and management (Airtable alternative)
- Fillout: User-friendly drag-and-drop forms with conditional logic
- Typeform: Premium option for conversational form experiences
- MakeForms: No-code solution with file uploads, e-signatures, and calculations
- GoZen: Smart autofill for reducing data entry
- ConvertCalculator: Advanced calculation forms with Excel-like functionality
Reviews
- Judge.me: Industry leader for review management
- Reviews.io: Former market leader before judge.me
- Stamped: Previously dominant review platform
- TrustMary: GDPR-compliant review solution
Performance Analytics
- TripleWhale
- Hyros
- Digineous
- SimilarWeb: Competitor analysis platform
Affiliate & Referral Marketing
- GoAffPro: Leading affiliate marketing platform in India
- Trackier: Alternative affiliate platform
Delivery & Logistics
- Delhivery
- BlueDart
- XpressBees
- ShipRocket
Content & Copy
- Smartli
- VWO: Pioneer in conversion rate optimization
- Omniconvert
- Justuno
Customer Support
Social Media
Other
- MRPEasy
- Xero
- MarketerHire: Marketing talent recruitment platform
- Digineous: Performance marketing agency finder
Customer Engagement
- Outgrow: Interactive quiz platform for customer engagement
- interact
- OctaneAI: Quiz-based customer engagement platform
Automation
- Zapier: Most user-friendly automation platform
- Relay.app: Modern automation solution
- Make.com: Developer-oriented automation platform
- n8n: Open-source automation alternative
SEO
Telephony
Tags:
d2c basicsd2c tech stackd2c software