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Tech stack to launch a D2C store in India

March 17, 2025Amit Sarda
Tech stack to launch a D2C store in India

Disclaimer: most of the links in this article are affiliate links. It means that if you signup and become a paid customer of the service, I get a commission. This does not cost you any extra penny, and in many cases, you get additional benefits to sign up using my links.

Digital Storefront/eCommerce Platform

  1. Shopify: The go-to choice for launching an ecommerce store
  2. WooCommerce{:target="_blank"}: Free, but consider the hidden costs

Email Marketing

  1. Klaviyo: Best-in-class behavioral email flows with seamless Shopify integration
  2. Omnisend: Superior deliverability compared to Klaviyo
  3. Mailmodo: AMP emails (optimized for Gmail)
  4. Brevo: Cost-effective solution with integrated CRM

SMS Marketing

  1. Postscript: Dominates the US market, but questionable for India
  2. Klaviyo: Ideal for combining email and SMS marketing

Contact Forms

  1. Formaloo: AI-powered lead capture and management (Airtable alternative)
  2. Fillout: User-friendly drag-and-drop forms with conditional logic
  3. Typeform: Premium option for conversational form experiences
  4. MakeForms: No-code solution with file uploads, e-signatures, and calculations
  5. GoZen: Smart autofill for reducing data entry
  6. ConvertCalculator: Advanced calculation forms with Excel-like functionality

Reviews

  1. Judge.me: Industry leader for review management
  2. Reviews.io: Former market leader before judge.me
  3. Stamped: Previously dominant review platform
  4. TrustMary: GDPR-compliant review solution

Performance Analytics

  1. TripleWhale
  2. Hyros
  3. Digineous
  4. SimilarWeb: Competitor analysis platform

Affiliate & Referral Marketing

  1. GoAffPro: Leading affiliate marketing platform in India
  2. Trackier: Alternative affiliate platform

Delivery & Logistics

  1. Delhivery
  2. BlueDart
  3. XpressBees
  4. ShipRocket

Content & Copy

  1. Smartli
  2. VWO: Pioneer in conversion rate optimization
  3. Omniconvert
  4. Justuno

Customer Support

  1. DelightChat
  2. Gorgias
  3. Trengo

Social Media

  1. Pallyy
  2. SocialBee
  3. Brand24
  4. Hypefury

Other

  1. MRPEasy
  2. Xero
  3. MarketerHire: Marketing talent recruitment platform
  4. Digineous: Performance marketing agency finder

Customer Engagement

  1. Outgrow: Interactive quiz platform for customer engagement
  2. interact
  3. OctaneAI: Quiz-based customer engagement platform

WhatsApp

  1. Wati
  2. Sendpulse

Automation

  1. Zapier: Most user-friendly automation platform
  2. Relay.app: Modern automation solution
  3. Make.com: Developer-oriented automation platform
  4. n8n: Open-source automation alternative

SEO

  1. SEMrush
  2. ahrefs
  3. Mangools

Telephony

  1. KrispCall
  2. JustCall
  3. OpenPhone

Tags:

d2c basicsd2c tech stackd2c software